Big-data-based food startup Hampton Creek raises $90M

Gigaom

Hampton Creek, a San Francisco startup that uses advanced data analysis to develop eco-conscious, egg-free food products, has raised a $90 million series C round of venture from a collection of big-name investors. Horizons Ventures and Khosla Ventures led the round, with participation from Salesforce.com founder and CEO Marc Benioff, Facebook co-founder Eduardo Saverin, and DeepMind founders Mustafa Suleyman and Demis Hassabis, among others.

Hampton Creek has now raised $120 million since launching in 2011. Its products Just Mayo and Just Cookies are sold in grocery stores ranging from Walmart to Whole Foods. It previously sold a general-purpose egg substitute called Beyond Eggs.

According to co-founder and CEO Joshua Tetrick, Hampton Creek is based around a simple premise. “Ninety-nine point nine-nine percent of the food we eat is totally shitty for our bodies and for the environment,” he said, and the only way…

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