A Blueprint for Digital Partnerships: How Data Analysis Expands Your Customer Base

Foundational Theories in Big Data Strategy, Analytics and Product Management

Originally Published on Wired

Everyone and everything seems to be vying for customers’ attention these days.

Attracting and keeping the interest of existing customers — let alone acquiring new ones — is tricky for most enterprises. Modern consumers have many choices in how they spend their time, attention, and money. This makes it particularly important for businesses to be constantly on the look out for new ways to engage and retain their customers.

One powerful way to aid enterprises in this search is cross-enterprise “customer sharing” via symbiotic digital partnerships. Enterprises have long tried to upsell and cross sell new products and services to existing customers. But they can now extend these tactics through digital partnerships with other enterprises. The key difference is that the cross selling and upselling happens in a meticulous, targeted manner to the partner’s customers, through the use of big data analysis and targeted and personalized…

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