4 Big Data Essentials For Startups


Data-driveninsights aren’t just for behemoth enterprises. Here’s what startups need to know before embarking on a big-data strategy.

Big-data products are generally targeted at large enterprises, and for good reason. They can be enormously expensive to initiate and operate, and therefore out of reach for the average startup or small business.

That’s changing, but fledgling firms need to answer some hard questions before embarking on a data-driven strategy. These include: Do I need a big data system? And what insights do I hope to gain from it?

At last week’s Techweek conference in Santa Monica, Calif., a two-day event connecting tech entrepreneurs with investors, Sean Anderson, manager of data services at cloud computing company Rackspace, offered some solid advice in his talk, “How Startups Can Leverage Big Data.” Anderson’s talk covered a wide range of data-related topics, but we’ve distilled a few takeaway points for companies debating the merits of…

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